There are around 800,000 dental professionals in the United States, 25% of which are dentists. However, these practitioners are sharing an overwhelming sentiment: they are not busy enough. Dental practices across the country are struggling to attract new patients, as many people are struggling with job and income insecurity. Research shows that when people lose sources of income, dental care often falls to the wayside. When care becomes a lower priority, people are less loyal to their practices or may never see a provider again.
In order to combat this and ensure that patients who are prioritizing dental care flock to top practices, thoughtful SEO and marketing tactics must be employed. These tactics, such as using AI-backed SEO or intentional website design, have been shown to improve competitive advantage, underscore the value of dental work and increase visibility. Especially in the age of artificial intelligence, knowing how to keep practices at the top of AI overviews can be key for awareness. This is where dental marketing and SEO becomes important, as those who are looking for a new practice are most likely to trust the most dominant results. With AI discovery up over 500%, these front page results are a coveted spot for all businesses, and dental practices are no exception.