Promotion, marketing, and advertising are essential for all businesses. There are so many ways to promote a business, and one strategy to try is using t-shirts as a way to get attention. It is essential to keep in mind certain do's and don'ts when using this creative approach.
Do:
Here are some key principles to keep in mind and follow when creating your promotional t-shirts.
Focus on Quality. Make sure the t-shirts you are using to promote your business are high in quality. That will send a powerful statement about the quality of the products or services your business offers. Quality t-shirts will last longer and keep promoting your business.
Keep the Design Simple and Memorable. Less is more when it comes to t-shirts that are promoting your business. That means there is no need to clutter up a shirt with numerous design elements. Instead, opt for a design that stands out and makes a bold statement like a walking billboard.
Target Your Audience. Before ever designing your t-shirts, consider who your audience is. Think of what type of t-shirt style and colors they would like. Consider the occasions for which they would be wearing the t-shirt.
Choose Versatile Colors and Styles. You never can know ahead of time who will be wearing your promotional t-shirts. It is therefore important to use certain colors and styles, such as timeless ones in neutral colors. Then the people who wear the t-shirts can use and enjoy them often.
Don’t:
There are also some strategies to avoid when making the t-shirts that will promote your business.
Don’t Overload the Design. As was mentioned a moment ago, you want to steer toward having a simple and uncluttered design for your t-shirts. That means it is essential to avoid overloading the design. When you keep it simple, your t-shirts will stand out from the crowd and better serve the purpose of promoting your business.
Don’t Skimp on Distribution Planning. Planning is the name of the game when it comes to all aspects of the t-shirts that will promote your business. That should include distribution planning. You will want to put any necessary resources into this part of the t-shirt process.
Don’t Neglect Branding Consistency. Think about your overall branding when considering what type of t-shirts you will produce. The t-shirts should be consistent with the rest of your company's branding, including colors, logos and more.
Don’t Ignore Feedback. As you go through the planning stages, you will undoubtedly receive feedback from various people. That includes people within your company. You will also receive some feedback after the t-shirts are designed and completed. Consider that feedback and how it can help to produce even better t-shirts.
Developing t-shirts for business promotions is an important endeavor that can be a bit complex and overwhelming. Alamo Tees and Advertising can help! Contact us to find out how we team up with you to produce top-notch t-shirts that will make your business stand out.