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The Best Features to Push in Your Rental Property Marketing Strategy
August 07, 2024
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Even if you have amazing rental properties in your portfolio, your rental property management strategy is going to fail without a good property marketing strategy. Once one or more of your properties becomes vacant, it's your responsibility to market and advertise that property, showing it to prospective tenants so you can get it occupied faster.

One of the best ways to market a property is to list some of its most compelling features, highlighting them for people who may want them. But what are the best features to include?

Knowing Your Demographics

First, it's important to know who your target demographics are. Different people search for different things in apartments, and what might be an amazing upgrade to one tenant might be a significant drawback to another.

Before you begin putting together your property marketing strategy, you need to know who you're trying to reach. Who are the types of people who live here? How much do they have to spend? What are their values and what are the most important variables for their living situations? If you can specifically cater to them, you'll have a much better likelihood of succeeding.

Essential Features to Push

Once you have a better understanding of who your target demographics are, consider these features to highlight in your vacant properties:

·       General location. First, you might consider highlighting the general location. Is this a popular neighborhood? Is it up and coming? Does it have unique features that make it beautiful, such as access to a lake or a nearby park system?

·       Smart home technologies. For many tenants, the presence of smart home technology is a huge plus. Having access to even something as simple as a smart thermostat can make life easier, reduce costs, and potentially even improve security. That said, keep in mind that not all tenants want smart technology equally – and some target tenants may have privacy or security concerns related to properties with smart home technology installed.

·       Appliances. You should also list the available appliances. Most people expect the properties they rent to come with standard appliances like a refrigerator, an oven, and a stove. However, they're much less likely to apply to rent a property that also has access to luxury appliances like a dishwasher, a washer, and a dryer.

·       Outdoor space. Some properties allow you to highlight their outdoor space. If there's a big, fenced in backyard, sell it. If there's a beautiful flower garden in the front yard, post some photos of it. Even people who don't spend much time outside can appreciate the aesthetics of this space.

·       Access to transportation. Everyone needs transportation periodically. That's why you should consider highlighting this property’s access to transportation. Are there convenient highways nearby? Is it possible to walk to the nearest bus stop? Are there walkable sidewalks in place?

·       The neighborhood. Every neighborhood has a distinct mix of factors that make it unique. Highlight some of the most attractive or most original features within this neighborhood. Does it benefit from excellent school ratings? Does it have a low crime rate? Does it have a thriving artistic community or a nearby park to celebrate?

·       Parking. In areas dependent on vehicles, your tenants will want parking spaces. Is there available off-street parking? Is there an attached or detached garage? If street parking is the only option, is it easy to find a spot?

·       Storage. You may also choose to highlight any available storage space in this unit. People appreciate having lots of closets, drawers, and cupboards where they can keep their possessions. It's even better if you can offer peripheral storage, such as extra space in the basement or in a garage.

·       Energy efficiency. Consumers increasingly care about energy efficiency, so if you've made any efficiency upgrades to the property recently, highlight them.

·       Age and condition. In some cases, you can brag about the age and condition of the property – or specific upgrades within it. For example, you can highlight a recently renovated kitchen.

·       Pricing. For some prospective tenants, price is an inherently limiting factor. If your property doesn't have much to offer, focus on what a great deal it is.

·       General aesthetics. And of course, you may want to highlight the general aesthetics of the property, including the architectural design or any unique features.

Pushing Your Best Features

At this point, your biggest question is likely this: how do you push these ideal rental property features successfully?

·       Call them out early. First, you should call out these features by name as early as possible in your property description. Above the fold is good, whatever your medium happens to be, and in some cases, that means including feature descriptions in headlines and sub-headers.

·       Use professional photography. It's also a good idea to hire a professional photographer for your listing. Real estate photographers know how to capture the best features of your property in the best possible light. Some key features, like access to transportation, can't be easily photographed, but this strategy can help you with many important features.

·       Kick up the descriptive language. Feel free to get a bit creative in how you describe some of these features. For example, instead of describing something as “nice,” describe it as “extravagant.” Adding more flourish, often through adjectives, helps your listing stand out and really sells what your target demographics will like most about it.

·       Prepare for tours. Finally, prepare for showings and open houses. How are you going to reveal and talk about these features in a way that your target demographics are going to love?

Obviously, you'll need to think about the unique strengths of your specific property when evaluating this list of features. If the property doesn't have much of a backyard but is located right next to a bus stop, focus on access to transportation rather than available outdoor space. With a bit of research and practice, you can effectively appeal to your most valuable tenants.

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Wrap up:

Understanding alone time limits supports dog health and emotional balance. Prepared care plans reduce stress for dogs and owners. Using proper services, such as Dog Daycare, helps maintain routines during busy schedules. Thoughtful planning keeps dogs safe and supported daily. Age, health, and habits should guide care decisions. Balanced preparation creates calmer homes and more content dogs over the long term.

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Goal Sequencing for Individuals With Autism Spectrum Disorder

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Sequenced Therapy for Development Disabilities

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Sooner or later, individuals will trust themselves, and consequently, they will engage more, make errors, and learn from them. This emotional security is crucial for the communication development process, since it encourages one to be persistent and curious rather than fearful.

Effective goal sequencing in support of people with development disabilities makes therapy personalized and reachable. Such patients might need more repetitions, visual aids, or other means of communication. The sequenced goals will allow the therapists to teach new skills without putting too much pressure on the learner.

In the initial stages, therapy might be directed toward enabling the patient to use functional communication by expressing needs, giving choices, or showing feelings, and only then developing the aforementioned skills into telling stories, understanding jokes, or reading nonverbal cues. This progression allows the communication to be always purposeful and motivating, rather than abstract.

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Developing Social Communication Step by Step

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Monitoring Progress and Encouraging Generalization

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Conclusion

The setting of well-sequenced goals in speech therapy becomes the basis for communication growth that is not only meaningful but also lasting. By respecting each person’s speed and skills, therapy not only facilitates linguistic progress but also helps to develop one’s mental strength and to connect socially. When people improve self-esteem in their ability to communicate, they can more easily stand up for themselves, make friends, and feel better about themselves, which results in their lives being richer and more enjoyable.

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According to Shomron Jacob, AI Strategy Expert and Technology Advisor based in Silicon Valley, this reality is already evident in how students are being trained and evaluated.

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